Platform: Get Noticed in a Noisy World
HarperCollins Publishing 2012 | 288 pages
This is a full-course in a simple book treasure trove that demystifies getting "noticed in a noisy world."
Although I heard about it at the Hay House Writers' Workshop, it is useful for any business. The book breaks down, step by step, how to build an audience. Books, music, art and most things sell through word of mouth so it is not enough just to release our work. While working, we need to build our platform.
It's been almost 2 years since I devoured this business plan of a book, and I could not be more satisfied with the results. With a steady flow of material across most channels, my message and tone are very clear. Sure it takes time, but time passes anyway. This book illustrates exactly what to do.
Most of us don't want to be full-time marketers, but this book explains why it is important to be the creator of your brand and message instead of reacting to what others say.
Sizzling Self-Esteem? Yes, knowledge is power!
Spark Social? Yes, you'll see social media as a way to connect instead of something that sucks away all your time.
For any business owner, this is required reading. Enjoy!
Available on Amazon
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