The Flowers & Venue of Fleur-aissance | Article from Luz Flora

Article reposted with permission from Luz Flora

As we prepare for A FLOWERS & FASHION NIGHT OUT: Fleur-aissance = Flower Renaissance brought to you by ReOrgYou in collaboration with Luz Flora + D'Marsh Couture at Royal Flowers Group Miami benefitting Joshua's Heart Foundation, we are introducing each of the participants. Let's take a closer look at Luz Flora and the Royal Flowers Group. 

Luz Flora is the nation's premier gift book and luxury flower provider, helping a busy world celebrate and honor life's meaningful moments with the coveted unboxing experience of the big blue box while being delighted by flowers and fully expressed with poetry.

Luz means light in Spanish and is founder Macarena Luz Bianchi's middle name, who was inspired by the idea that flowers are the manifestation of light. 

She is also the author of more than 20 premium gift books, offering words of remembrance, recognition, and inspiration for every occasion. Her titles are neutral, inclusive, unisex, nonracial, and nondenominational, with versions in Spanish and for children. 

Luz Flora has exclusive special-edition gift books to match their exquisite flowers, only available in the big blue box.

Here's a peek at where the French-style hand-tied floral arrangements come from:  

From the highlands of the Andes Mountains on the Equator, our flowers flourish in rich volcanic soil with pristine glacial waters, consistent sunlight, and a fresh, crisp breeze that makes the leaves of eucalyptus and pine trees dance to a rhythm of harmony where birds sing and nature creates floral magic.

Thousands of skilled flower caretakers (primarily women and mothers in rural areas) are supported with each purchase.

As part of the commitment to sustainability and environmental conservation, they use the least amount of packing materials possible and urge recycling and reuse. The bag hydrating the stems of the flowers is biodegradable, and shipping is carbon neutral.

Luz Flora's operates out of Royal Flowers in Miami.

Founded in 1991, Royal Flowers is one of the world's leading suppliers of high-quality flowers B2B, with offices in Miami, Quito, and the Netherlands.

Royal Flowers is Rainforest Alliance certified and manages its farms with consideration and absolute respect for its community and the environment while protecting bees and butterflies. 

Here's a taste of their inspiration, and what it feels like to visit their farm: 

Standing at the break of dawn, the chilly crisp air awakens every sense in your body. The scent of nature is clean and pure. Your soul connects with the countryside with each refreshing breath. Birds dance around the sky, chirping a cheerful good morning. The cool mist clears your mind while the morning dew glistens around you. Peaking over the mountains, the sun breaks the sky with an orange glow, slowly illuminating the fields. 

A new day has begun at our flower farm. All of us, a family of hundreds of dedicated flower caretakers, are ready with the necessary tools and supplies to perform all the specialized processes we have become skilled at through the years. Our comprehensive daily plan has become a routine with the safety and well-being of all in mind, while ensuring we produce exceptional flowers. 

Enter a greenhouse, and rows of color meet your eyes. You can feel the plants, and they speak to us. Their leaves, branches, and roots reveal a story. When we touch the soil and feel it through our fingers, we know what the plants need, how to nurture them, and how to help them flourish. It is fulfilling work. 

It all started in 1991 with a small plot of land in the charming town of Tabacundo, Ecuador. Little did we know it would provide much more than a way to make a living. We were blessed with a piece of the Earth that created a life of fulfillment and passion. Passion and respect for the environment and its¬†soil, water, and minerals‚ÄĒall that nature combines to create perfection in the form of a flower.¬†

Flowers‚ÄĒthose simple and magnificent creations embodying¬†love, sympathy, celebration, and so much more for the receiver¬†and the giver.

We do it for the love of flowers.


For more info about Fleur-aissance on September 22, click here.